I decided to flex my design muscles a bit a start a design challenge out of “Creative Workshop” by David Sherwin. I did not decide to start with 01. I have started on 02 already, but that challenge is more long term. The first challenge I took on head first was 03, Time Machine. I intend to do one of these a day, but we’ll see if that actually happens (probably not).

This challenge asks that you take an old advertisement (before 1980) and reimagine it for today. I spent a great deal of time going through old ads. I struggled with finding something I could see myself having fun with, after all that’s part of the point right? I also struggled with the overwhelming amount of over sexist ads there were. Am I surprised about it? No, but it’s still really annoying. Anyways, I kept going back and forth between cars and shoes.

Then I came across this ad:

AMAZING!

I had so many thoughts pop into my head that I started on it immediately. I started to take it apart piece by piece to see what elements would be useful. I played around with different fonts. I had originally imagined playing with the angles of shoe itself.

                             

I was going to use pieces of the original photography and started taking the ad apart. Then I stopped to look at the ad again. The adidas logo itself had been reimagined since then.

Adidas still uses both, but I was thinking about this one:

And then I looked at the tag line:

Great from every angle!

 

hmmmmmmm…. this logo is full of angles and the “stripes” represent and mimic their shoes. Let’s play with words here a bit shall we?

My result:

I’m really happy with the way this turned out. Especially since it was only supposed to be a 90 minute challenge. I will confess I did go over 90 minutes, but not by much since I know this was meant to exercise my design chops. I wanted to play with the tagline a bit and used the new logo not only because of the angles in it, but because it’s more modern. I also used the shoe itself inside the logo, which also represents the shoe. Blue tones were chosen because of the overall cool feeling of the original advertisement.