An international restaurant corporation with dining establishments such as Bonefish Grill, Carraba’s and Outback Steakhouse was looking to enhance their online ordering process. A high-fidelity prototype for Outback’s mobile ordering site was used to conduct remote, unmoderated usability evaluations.

OBJECTIVES

Predict the success of the redesign effort by, in part, conducting before-and-after usability tests.

Enhance the online ordering experience by:

• Eliminating frictional elements in the user interface
• Streamlining ordering flows
• Optimizing the mobile online ordering storefront

METHODS USED

• Industry research
• Remote, unmoderated usability evaluations
• Metrics with demographic breakdown, including:
  • Single Ease Question (SEQ)
  • Levels of Success
  • Net Promoter Score (NPS)