LINDSAY KURBURSKY

OneLink Platform IA

OneLink Platform IA case study cover: navigation cut from 74 to 52 items, with before and after dashboard screens

Company
Aristocrat Interactive

Role
Lead UX Designer

Timeline
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Team
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Casino operators found the platform slow, unpredictable and overly manual, with 74 secondary navigation items and no clear hierarchy.

33% fewer clicks on core tasks

  • 74 → 52 secondary navigation items
  • 8 → 7 primary tabs, with a new tertiary level
  • 33.3% fewer clicks on core dashboard tasks

The problem

OneLink is an enterprise casino management platform. Contextual inquiry and empathy interviews during customer site visits surfaced consistent friction: slow load times, unpredictable system behavior, overly manual interactions, low learnability and distrust, and inefficiency across multi-site operations.

Discovery

Language and taxonomy didn’t line up across products, so I ran a card sort covering OneLink and the Loyalty product. It showed which categories users understood strongly, where they were confused, and where items overlapped or repeated.

Bar chart of card sort results showing how often participants assigned items to each category
Card sort results: how often participants placed items in each category.

What changed

  • Dashboard: three separate tabs became a single-page overview, so users can reach everything without leaving the dashboard.
  • Systems & Security: two separate tabs were merged under one Systems tab, validated by the card sort.
  • Permissions: scattered security items were grouped into one Permissions area that handles users and user groups.
  • Consistency: visual design and interaction patterns were aligned with a sibling product, so users carry their knowledge between them.
Original OneLink dashboard with a black background and three separate tabs
Before: the original dashboard, split across three tabs.
Redesigned OneLink dashboard with health status tiles above an event table on one page
After: one page with status tiles and events together.

Outcome

  • Navigation restructured from 8 primary and 74 secondary items to 7 primary, 52 secondary and 13 tertiary.
  • Core dashboard tasks went from 6 clicks to 4 (33.3% fewer), and users visit one fewer screen on average per task.

Next step: evaluate the redesign with users and continue restructuring the remaining modules.

Details under NDA. Happy to walk through the full project in an interview.

← All work